Analyzing the links to your competitors is not a simple matter of running a
link:www.competitorsdomain.com on Google and rushing off and duplicating what
you find there.
First of all, Google does not display all of the links they
find to a site and thus, this count will leave you with about 5 or 6 percent of
the real links to your main competitors.
Yahoo! is much better at
displaying all the links to a site however even this has it's shortcomings in
the analysis process. Secondly, the number of links is only a fraction of what's
important in their development.
To fully grasp how your competitors are
ranking highly for your targeted phrases you will want to know a number of
things about the links to their site including:
How many links do they
have?
How many of these links come from the same sites?
Are these
sites relevant?
What is the PageRank distribution of the links?
Are
these links image or
text
links
and if text,
What anchor text is used to link to your competitor's
site?
Why Are These Factors Important?
These factors are important
as they define the value of the link. To put it simply: the high value of link
means that your Home
Business
Start
site is of high value.
The number of links is perhaps the least important of
these factors. A site can have 10,000 incoming links and if they are all from a
single unrelated site with a low PageRank then the value of these links is
negligible.
Knowing how many of the links to your competitor's site come
from the same site or sites will let you know where they have bought advertising
and also help isolate weakness in their link counts.
Multiple links from
the same
website
are not given the same value as multiple links from different websites. If your
competitors have thousands of incoming links that come from 5 different websites
you have far less work to do that if they even had a couple hundred, all from
different sites.
The relevancy of the incoming links is extremely
important and gaining importance every update.
Unfortunately this is
also the hardest factor to gauge as, "what constitutes relevancy?" and, "how
exactly do I find out if my competitors links are relevant without visiting
every one of their links?" can be problematic questions.
Gauging
relevancy can generally be done with a simple thought: if I am on a site and the
link makes sense to be there (for example, a web design company linking to a
web
hosting
company)
then it can be considered relevant.
Basically, if there are people who will
actually click the link then it is relevant. Finding out if your competitor's
links are relevant without visiting every one of their link partners is a
different hurdle to jump.
Rather than visiting each-and-every link it is
easier view only the most important ones; that would be the ones from high
PageRank pages. But how does one do that?
It is very energy-saving to use
a top-
software
(see below) to tear apart the external factors our main competitors are using to
hold top ten positions.
While in onpage optimization it was possible to
note that there are other tools out there that break down keyword density
elements, I am not able to do the same with offsite optimization factors.
Article Source: http://www.articlewheel.com
Juhani Tontti, Home Business Start, has
an effective SEO software to beat the competition. Take a look and
get #1 spot at Google. Thanks!