Reallife Log -SEO Articles

Make Your Site Outrageously Successful With Keywords

Sun, 03 Sep 06 13:46:30 +0200

Have you ever wondered why some websites are outrageously successful while others wallow in the depths of cyberspace? Well the answer to the riddle is 'words'. In the game of the internet, use the right words and you win; use the wrong words and you lose. It's that simple.

One common mistake a lot of businesses make is to add a website to their marketing toolbox without really considering how to use it. You see the problem is, even though you need your website to help market and grow your business, what you actually need first is a strategy to promote your website. Your primary goal must be to attract visitors to your site because without them, the whole game plan comes undone. If you intend to rely heavily on free search engine traffic for your website exposure and your site never makes it past position #200 on the search engine results pages, chances are no-one is ever going to know you exist because few people bother to look past the first four pages of results. There are literally billions of websites out there all hoping one day to make it into the top 20. Sadly, most will languish in the wait or just give up trying. So what do you do to make it happen? Well a good place to start is with keywords.

It's important to understand that the web is driven by people entering search terms or 'keywords' into their search engine browser windows. If you're wondering what people are looking for, that is where you'll find the answers. So the starting point is to develop your site content around the terms (keywords) that people are searching for that relate to your business. After all, there's no point in creating a site that focuses on widgets if people are actually searching for woggles. If you use the right keywords on your website pages, you make it easier for the search engines to match up your content with someone's search request and you're well on your way to having a successful site. It doesn't pay to just take a guess at these keywords, you need to know exactly what terms people are using in their searches. Online keyword databases are an invaluable tool for this research.

Another strategy that will assist your campaign and score you some extra points with the search engines is to choose a domain name for your website that includes your chosen keyword(s). Lets' say you have a gardening company and your main product is a new hybrid rose you've developed called RoseX. Now if you create a website with a domain name that is simply the name of your company, chances are you're site will get little traffic because few people will be searching for your company name. But if you have confirmed that RoseX is a popular keyword that maybe thousands of people are searching for, it would make a lot of sense to include that keyword in your domain name as well as on your sites pages.

It's all about giving the search engines what they want. Of course there is lots more to consider in pursuing a top position in search engine results, but without the right words, it's not going to happen.

Article Source: http://www.articlewheel.com

Bo Collins is a writer and publisher of Top Search Engines Exploring ways to get the most out of your website.

SEO - Competition And Offsite Analysis

Sun, 03 Sep 06 13:45:40 +0200

Analyzing the links to your competitors is not a simple matter of running a link:www.competitorsdomain.com on Google and rushing off and duplicating what you find there.
First of all, Google does not display all of the links they find to a site and thus, this count will leave you with about 5 or 6 percent of the real links to your main competitors.

Yahoo! is much better at displaying all the links to a site however even this has it's shortcomings in the analysis process. Secondly, the number of links is only a fraction of what's important in their development.

To fully grasp how your competitors are ranking highly for your targeted phrases you will want to know a number of things about the links to their site including:

• How many links do they have?
• How many of these links come from the same sites?
• Are these sites relevant?
• What is the PageRank distribution of the links?
• Are these links image or text links and if text,
• What anchor text is used to link to your competitor's site?

Why Are These Factors Important?

These factors are important as they define the value of the link. To put it simply: the high value of link means that your Home Business Start site is of high value.
The number of links is perhaps the least important of these factors. A site can have 10,000 incoming links and if they are all from a single unrelated site with a low PageRank then the value of these links is negligible.

Knowing how many of the links to your competitor's site come from the same site or sites will let you know where they have bought advertising and also help isolate weakness in their link counts.

Multiple links from the same website are not given the same value as multiple links from different websites. If your competitors have thousands of incoming links that come from 5 different websites you have far less work to do that if they even had a couple hundred, all from different sites.

The relevancy of the incoming links is extremely important and gaining importance every update.

Unfortunately this is also the hardest factor to gauge as, "what constitutes relevancy?" and, "how exactly do I find out if my competitors links are relevant without visiting every one of their links?" can be problematic questions.

Gauging relevancy can generally be done with a simple thought: if I am on a site and the link makes sense to be there (for example, a web design company linking to a web hosting company) then it can be considered relevant.
Basically, if there are people who will actually click the link then it is relevant. Finding out if your competitor's links are relevant without visiting every one of their link partners is a different hurdle to jump.

Rather than visiting each-and-every link it is easier view only the most important ones; that would be the ones from high PageRank pages. But how does one do that?

It is very energy-saving to use a top-software (see below) to tear apart the external factors our main competitors are using to hold top ten positions.

While in onpage optimization it was possible to note that there are other tools out there that break down keyword density elements, I am not able to do the same with offsite optimization factors.

Article Source: http://www.articlewheel.com

Juhani Tontti, Home Business Start, has an effective SEO software to beat the competition. Take a look and get #1 spot at Google. Thanks!

Is SEO Really Worth The Effort?

Sun, 03 Sep 06 13:34:23 +0200

With the major search engines like Google, Yahoo and MSN seemingly changing their algorithms on a regular basis, it sometimes feels like you're fighting a losing battle trying to keep up with them. We're all constantly tweaking our websites and chasing links in a desperate attempt to grab, or hold on to, that elusive spot on the first page of results for our chosen keywords, so is SEO really worth the effort?

Well firstly if you have optimized your site well, both through onpage and offpage optimization, and manage to obtain top rankings in the search engines, then you can get a great deal of free traffic to your site, depending on how popular your keywords are that you are ranking well for. So yes of course in this instance SEO is most definitely worth spending time over.

The problem, however, is that if you are launching a new site and plan to get the bulk of your traffic from search engines, you may end up being disappointed because it can take many months before you even get close to achieving high rankings. This is particularly true of Google and Yahoo. MSN is easier to rank highly for, but this is negated by the fact that a lot less people use MSN than Google and Yahoo.

This is why when I now launch a new site I'm focused more on receiving traffic from other sources, and concentrating almost solely on building my own list of subscribers. There are endless ways to start getting immediate traffic to a new site and start building your list.

I personally like to post in forums, write and submit articles to article directories and relevant ezines, pay for advertising in these same ezines, write and submit press releases, promote a squeeze page on traffic exchanges (if my site is related to making money online), credit-based safelists (free safelists are a waste of time) and other list-building services. I also like to write free reports and ebooks (containing links to my site) which can be freely given away (and rebranded for greater distribution) creating a viral effect.

I still carry out the standard onpage search engine optimization techniques, and offpage techniques such as getting keyword-rich text links from directories and other related sites, but I now no longer base my whole future profit model on obtaining top search engine rankings. My thoughts are that if they come they come, but whatever happens as long as I keep building a list of subscribers for each of my sites I know that I can always achieve good profits regardless of where I rank in the search engines.

It also eliminates any stress that can occur when the leading search engines change their algorithms. I've seen many instances of long-established websites whose entire livelihood relied on the traffic they received as a result of being at the top of the search engines, but who suddenly saw their sites disappear from the first few pages of results, wiping their profits out almost immediately. Some of these sites had no mailing lists either so they had no alternative profit model in place.

Hopefully you can see that while everyone wants top search engine rankings, it's not the be all and end all, and certainly shouldn't be used to base your whole business model on. There are numerous successful websites online who couldn't care less about SEO(isulong seoph), and indeed are nowhere to be found in the search engines. They rely on other traffic-generating techniques, such as viral marketing, joint venturing, or recruiting affiliates, for example, to build and grow their online business.

To conclude, while it's important to spend some time optimizing your website and obtaining links for SEO purposes, spending several hours a day tweaking every page of your site just to please the search engines is not a productive way to spend your time. Instead you should be focusing on building your list of targeted subscribers, using other more immediate traffic-generating methods where you can see results very quickly, and not have to wait several months before you're ranking highly in the search engines.

Just keep adding good quality content to your site, and providing a reason for your visitors to return to your site. This should have the effect of boosting your search engine rankings anyway, without having to spend hours on SEO, because other sites will start linking to you automatically, and the search engines will generally reward your site with a higher ranking if it is constantly updated with good content.

Article Source: http://www.articlewheel.com

James Woolley is a successful marketer who has several money-making sites in various niches. His latest site is a free internet marketing resource guide, which also includes a newsletter filled with free tips and bonuses.

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