Ten years later, the victory over the tobacco industry is still giving back to Minnesotans. Blue Cross continues to commit its settlement money to create lasting change that improves health for all Minnesotans. In 2006, Blue Cross launched Prevention Minnesota, a long-term initiative to reduce heart disease and cancers by tackling their root causes -- tobacco use, secondhand smoke, physical inactivity and unhealthy eating. Today Blue Cross continues to allocate settlement dollars each year for work that reduces the harms of tobacco across the state. Through collaborations with other health organizations, Blue Cross helped drive such changes as the statewide smoke-free law and the price increase on free cigarettes. These policies are aimed at supporting adults who want to quit smoking and keeping young people from ever starting to use tobacco.